My photos in Times Square

A few years ago, I set a goal for myself.

I wanted to shoot an Ad that would appear on a huge NYC billboard which thousands of people would see…...before I turn 30 years old.

On Friday, I accomplished that goal with 7 years to spare.

It’s not an Ad per say- but perhaps better. Nasdaq asked me to display some of my personal work on their tower, which happens to be located right in the center of TIMES SQUARE at arguably the busiest pedestrian intersection in the world.

Big thanks to NasDaq for this beautiful opportunity. Also, s/o to Sam Morrison,Sean Dougherty, and Sam Fan for helping me document this special milestone. Check out the full Tumblr set here- http://jermcohen.tumblr.com/

Reach for the stars, y’all!